Helping Companies Adapt to the New Business Paradigm
Disruptive New Business Trends
In a world where successful established companies risk becoming the next Kodak, Blockbuster, or taxi company, blindsided by digital photography, Netflix, and Uber, all companies need to identify disruptive threats from unexpected sources, quickly incorporate new technologies and adapt to new business models.
Emilie helps her clients explore the hidden forces and cross-border trends running throughout the global economy that may unleash colossal ripple effects on global business. She also helps them examine how these same forces can generate important new revenue streams for companies that are truly primed to catch the next disruptive waves.
New Levers of Growth
While some established companies are floundering, nearly 200 start-ups have quickly achieving billion dollar valuations and “unicorn” status by delivering superior value to consumers at lower costs. Their common traits are that they are automating processes; applying algorithms to get the most from data; leveraging other people’s assets; crowdsourcing and gamifying the sourcing of ideas, data and labor; creating engaged advocate communities through social media; monitoring their businesses better through internal dashboards; and delivering outstanding user experiences through better interfaces.
Studies of the changing valuation of corporations that have or haven’t adopted those practices demonstrates how influential those strategies are becoming. Emilie helps her clients discover why those factors are so powerful and how to implement them in your organization.
Studies have shown that when new technologies are being developed, they tend to go through an initial overhyped stage, followed by public dismissal that “it was all hot air” when the technology takes longer than expected to perfect and adopt. Meanwhile, scientists and engineers keep improving that technology until it becomes vital in niche, high-end industrial applications. Suddenly then, adoption rates grow exponentially and it becomes consumerized for the masses. Many technologies are now on that cusp of mass adoption all at once, which means that their convergence could have a multiplied effect on the world economy.
From Scarcity to Abundance
Together, these new business models and technologies are replacing an economy based on scarcity with an economy based on abundance. Companies that embrace those new consumer trends and understand that scarcity is no longer the primary profit driver stand to survive and thrive.
For instance, the cost of physical goods and energy is dropping dramatically due to automation and new energy technology, while the marginal cost of services, once digitized, is almost zero. Revenues will now come from finding the best uses for the vast array of readily available goods and data through engaged communities and service platforms.
Those in the developing world who traditionally played minimal economic roles will now join the global economy and conversation as a direct result of this fundamental shift in business paradigms. This new customer base can become a vital profit center for many companies.
Moving to an abundance mindset/model and maintaining it amidst the chaos of modern life and bad news is challenging, but vital to future business and personal success and happiness. Emilie works with companies to establish practices that will keep the abundance approach at the forefront of strategy development.
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